Creativity Magazine
Diesel Flash Fiction: Fashion and Words do Mix - Instead of taking the now much expected route of asking creative types to come up with their own video content, Idealogue took a literary turn in order to help launch Diesel's new fall campaign in New York.
Vogue Magazine
"The latest postmodern brand name is Idealogue-a futuristic marketing agency that's half forties-swewardess chic, half Brave New World."
Index Magazine
"IDEALOGUE is fostering a "design science revolution" in which money is representational of energy, PR is about the intellectual integrity of the universe, and Nikola Teslas of the world triumph over the JP Morgans"
Creative Review
adicolor Podcast by Idealogue “world changing”.
Boards Magazine
"At a time when everyone is looking at user generated content Idealogue's MMVII for Gaiaonline is looking at how to create a property that comes out of a social network"
Idealogue and Diesel add "Literature" to the Marketing Mix
Res Magazine
“adicolor Podcast by Idealogue marks a trend towards original content commissioned specifically for New Media distribution”
Contagious Magazine
adicolor Podcast by Idealogue the “best fully integrated campaign ever”. "adicolor activated a networked audience shaping culture and defined adidas’ identity in this new media space”
Flash Fiction: Masterminded by Idealogue, New York, Diesel and the Accompanied Literary Society have commissioned original stories from leading lights including Jay McInerary and Jonathan Ames.
New York Times
PULSE; Magic Bullets for a New Age - New York Times
Sunday Styles Section: "Magic Bullets for a New Age"
Idealogue defines as a non product product.
Creativity Magazine
Best curation of creative talent 2006 : adicolor Podcasts IDEALOGUE hatched a brilliant way to tap un-channeled directorial talent and take advantage of emerging media portals to set adidas originals apart as a modern day brand Medici.
Cannes It List 'boards Magazine 2006
Adidas Client of the year, hands down
With significant, credible work across nearly every medium & every major territory over the last 12 months. From the bleeding-edge animation of 1st Avenue Machine's "Modular Man" & Pleix's "Adistar" to Idealogue's adicolor Podcast’s.
SHOTS LONDON
DEAD GOOD MARKETING 2007
For production companies finding new ways of showcasing directors is a head-scratcher at the best of times, but for New York's Idealogue and RSA affiliate Little Minx, it's all turned out to be hi-tech childsplay. The idea of dragging the early 1900s parlour game Exquisite Corpse into the 21st century and applying it to the very small screen of personal media players is spawning an ongoing series of scripts and films, with a different director picking up where the other left off. The concept was thought up by Jacqueline Bosnjak and Mark Beukes, founders and guardians of Idealogue, the new media entertainment studio best known for creating the adidas adicolor podcasts which this year won a yellow Pencil in the viral films category at the D&AD Awards.
Creativity Magazine
Top 50 Creatives 2007
Erich Stamminger, President/CEO of adidas: “On the artsier side, the brand’s Originals division was a generous patron, commissioning the celebrated adicolor Podcast series with IDEALOGUE featuring color-coded films made by the likes of PSYOP, Saiman Chow, Charlie White, Neill Blomkamp, and the team Roman Coppola and Andy Bruntel”.
SPONSORSHIP The Fine Art of Corporate Sponsorship & The Corporate Sponsorship of Fine Art by Ryan McGinness
A collection of critical essays and interviews from Shepard Fairey, Rob Walker, Jacqueline Millar Bosnjak, ESPO, Craig Costello (KR), Todd James (Reas) Bill McMullen and Roman Yang (RO_STARR)
The Whole - The Sum of Its Parts by Jacqueline Millar Bosnjak
Culture is a networked consciousness. It would be interesting if a brand approached as a "medium" to effect real change. Stimulating the development of a "post-individual" creative person; a cultural-environmental problem solver. Sponsorship that is sustainable to culture, modeled on the "gift economy" would empower corporations to stop producing and reproducing the "real" and start nurturing the "real" to enable them to participate in a new era of extraordinary integrity.
Sponsorship
zingmagazine
zingmagazine13 -- Idealogue 01
Idealogue guest curate zingmagazine No 13
Index Magazine
Indie PR Strategist Jacqueline Bosnjak Bosnjak interviews cult sci-fi author William Gibson about his newest book Pattern Recognition in which he trains his prophetic gaze on coolhunting and global branding.
Jacqui: The protagonist of your latest novel, Pattern Recognition, is a coolhunter who relies entirely on instinct to spot emerging trends.
William Gibson: Pattern Recognition allows us to have spoken and written language, and to build prosthetic devices that store memory. Our memory as a species isn't dependent on the lives of individuals.
SHOOT Magazine 2008
Little Minx, a division of RSA, has initiated Little Minx Exquisite Corpse with New York-based new media entertainment studio IDEALOGUE. The creative inspiration for the project came from the surrealist parlor game Exquisite Corpse in which players develop a story piecemeal, each participant adding line by line to create a bigger, sometimes outlandish tale.
|
